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Become a Partner

Our shoppers can’t wait to see what you have in store. Be part of something special.


Are you a maker or designer of extraordinary things? Then join us.


A Matter Of Style celebrates fun, innovative design from the small creative businesses across Europe that love what they do. Our site brings together an expertly sourced global community of crafters and independent sellers looking for something different.

We’re well aware that there are hundreds of fantastic European businesses out there with great gift ideas for babies and kids that need shouting about. If you’ve got unique and innovative products and want some help getting them in front of new customers, then why not sell with us?

We invest heavily in strategic marketing campaigns to ensure our products are found by the people who are looking for them. Clever personalised email campaigns, targeted segmentation, and an ever growing social community mean we communicate with our existing customers regularly, encouraging them to stay loyal and shop with us for every occasion.


We are lucky to support some of the best creative independent European brands.

We curate carefully

We’re always on the lookout for innovative new sellers who design, make, create, or import genuinely different products across a range of categories.

We're proud of small

There’s no warehouse – just unique people selling the things they love. We make the whole process easy, helping you connect directly with makers to find something extraordinary.

We stand for something

We will always support our members and the work they do every day. We truly believe in them and we will make sure that they'll have a spotlight on them.


Excited? Us too. All you need to do now is fill in an application form, and we'll take a look as soon as possible.


Have a look through our FAQs below and apply to sell with us.

Not currently. However, as continues to grow we plan to expand our Partner community to include international sellers. If you would like to be notified when applications from international businesses are open, please register your interest here.

No, we don't have any joining fee to sell with us, and no charges to list products. Join our community is completely free for you. Once an item sells, there is a transaction fee on the sale price (including the shipping price you set).

No, we have a dedicated onbording team that will do this for you. We will create your storefront and upload all your products selected. The setup process can take as little as two weeks, and partners can begin seeing sales within a month.

We can pay orders in different ways. Our preference is to pay via bank transfer if is possible, but we can pay also with PayPal or Credit Card. All the orders will be paid in advance.

No. A Matter Of Style operates on the dropship model, so we send the customer order to your warehouse, then you pick, pack, and prepare to send the product directly to the end customer. We will pay for 100% of the shipping cost.

If you have or sell any kind of personalisation or customised products, we can always bring these specifications to our product pages. Our website was built on the way to add any specific field based on your website. Also, when the order is processed, we can always put you in touch with the client for further discussion.

No, you will need to provide images of the products you would like to sell, either by giving us a website address where your photographs can be found, this can be a link to an online photo sharing application such as Flickr (other applications are available).

No. Please bear in mind, however, that we find clear, well-lit photography maximises sales for our Partners. In our experience, images of products on mannequins or with black backgrounds do not work as well.

If you have new products or updated photography, please do get back in touch with us. There is no need to fill in the application form again as we will have your details on record.

There are no joining fees or any hidden fees. We charge only for what we sell for your brand. We operate on the wholesale cost model, meaning we pay our partners the wholesale cost of their items, and we set the retail price.